Finish Line Sports Group · NIL Agency

Earn Your Worth.

NIL Strategy · Brand Building · Contract Review

College athletes work too hard to leave money on the table. We build your brand, negotiate your deals, and make sure you get paid what you deserve.

Partner With an Athlete View Our Roster

Why Brands Work With Us

What sets Finish Line Sports Group apart

More than representation

Our team covers marketing, contract review, event planning and coordination, brand outreach, content strategy, and more. We stay involved across the parts of NIL that help athletes and brands move a partnership forward.

We build brand-ready athletes

We build athletes into brand-ready professionals with content strategies, media kits, and targeted pitches that turn engagement into deal flow.

Relationships come first

We focus on building relationships with athletes and brands, keeping our roster small and centralized.

How We Work

The Finish Line Process

STEP 01

Build the Story

Every athlete has more to offer than stats. We identify the story, values, and personality that make them marketable.

STEP 02

Package the Brand

Professional profiles, short-form content planning, and clear brand materials that make it easier for partners to understand the athlete before the pitch even starts.

STEP 03

Find the Fit

We research brands that align with each athlete's audience and goals.

STEP 04

Make the Pitch

We pitch brands on behalf of the athlete using high-level pitch decks and strong presentation skills.

STEP 05

Close the Deal

From first contact to signed agreement, we stay involved with preparation, clear deal terms, and follow-through.

About

Built for athletes ready for the next step.

Finish Line Sports Group was built by two GCU students who saw a gap in the NIL market and decided to close it. Together, they bring contract knowledge, marketing strategy, and a strong understanding of the college sports landscape.

Co-Founder

Tucker Dunseth

Sports Law Focus · NIL Strategy

"Finish Line was built for the athletes that get overlooked. Athletes work way too hard to get to where they are to not have proper representation."

Co-Founder

Jaxson Filler

Digital Strategy · Brand Growth

"Athletes have incredible stories. Our job is making sure the world, and brands, actually see them."

Prestige & Professionalism

Top-tier presentation for every athlete, every time.

Contract Knowledge

Deal terms reviewed, explained, and negotiated with the athlete's interests in mind.

Athlete-First Mindset

Every decision starts with what's right for the athlete.

Connected & Current

NIL landscape understood, and outreach planned accordingly.

What We Do

What We Handle

Media Kits

Professional, brand-ready media kits that tell your athlete's story and give brand partners exactly what they need to say yes.

Brand Pitch Decks

Custom pitch decks built for specific partnership conversations. Targeted presentations that open doors.

NIL Strategy

A clear roadmap: which brands to target, which deals make sense, and how to build long-term value.

Content Planning

A consistent content strategy that grows an athlete's audience and makes them more attractive to brand partners.

Contract Review & Negotiation

We review NIL deal terms, negotiate on the athlete's behalf, and make sure they understand what they're signing. When legal counsel is needed, we know when to bring it in.

Partnership Management

We help manage campaigns from initial outreach through deliverables, communication, activations, and follow-up.

Our Athletes

Every athlete we represent is brand-ready.

Women's Basketball · Division I

Logan Nissley

University of Nebraska

Logan Nissley is a Division I women's basketball player at the University of Nebraska, represented by Finish Line Sports Group for NIL brand strategy and partnership development.

Media kit, content strategy, and partnership pitch on file. Available for brand inquiries now.

Partner With Logan Visit Logan's Website

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The roster is growing.

Finish Line focuses on unrepresented Division I athletes that want to take the next step in their endorsement strategy. Inquire below about upcoming partnership opportunities, or reach out if you’re an athlete ready to get to work.

Get In Touch

Let's get to work.

For Brand Partners

Partnership Inquiries

Tell us about your brand, your campaign goals, and who you're trying to reach. We'll find the right athlete and handle the rest.

Start the Conversation

For College Athletes

Athlete Applications

For unrepresented Division I athletes ready to take the next step in their endorsement strategy. Reach out and Tucker will be in touch.

Apply to Work With Us