Finish Line Sports Group · Boutique Athlete Representation

Earn Your Worth.

Brand Partnerships · Athlete Marketing · Recruiting Visibility

We represent a select group of high-level athletes whose missions we believe in. When we commit to an athlete, our entire team works behind the scenes to build their brand, pursue opportunities, and move their goals forward.

Partner With an Athlete View Our Roster

Why Finish Line

Boutique by design. All in by commitment.

Selective by design

We don't sign athletes to fill a roster. We choose who we work with based on their mission, ambition, and where we know our team can make an impact.

A team behind every athlete

When we bring an athlete on, we commit our team to their goals. Strategy, content, recruiting visibility, brand outreach, and partnership execution all work together.

The engine behind the scenes

Our athletes are the face of their journey. Behind the scenes, we handle the planning, creative work, introductions, and follow-through that help keep the spotlight on them.

How We Work

The Finish Line Process

STEP 01

Build the Story

Every athlete has more to offer than stats. We identify the story, values, and personality that make them marketable.

STEP 02

Package the Brand

Professional profiles, short-form content planning, and clear materials that help brands, coaches, and creative partners understand the athlete before the first conversation.

STEP 03

Find the Fit

We identify brands, coaches, and creative opportunities that align with each athlete's goals.

STEP 04

Make the Pitch

We handle the targeted outreach, athlete materials, and pitches behind the scenes so athletes can focus on what they do best.

STEP 05

Close the Deal

From first contact to a signed partnership or next opportunity, we help manage the details, expectations, and follow-through.

About

A select roster. A team fully invested.

Founded by two GCU students, Finish Line Sports Group began in NIL with a belief that talented athletes deserve more opportunities. Today, we are a boutique representation and marketing group serving high-level athletes across sports and career stages. We keep our roster intentional so our team can invest deeply in the athletes and missions we choose to support.

View LinkedIn Profile ↗

Co-Founder

Tucker Dunseth

Sports Law Focus · Athlete Strategy

Athlete strategy, brand partnerships, and representation coordination.

"Finish Line was built for the athletes that get overlooked. Athletes work way too hard to get to where they are to not have proper representation."

Co-Founder

Jaxson Filler

Digital Strategy · Brand Growth

Digital storytelling, creative strategy, and athlete brand development.

"Athletes have incredible stories. Our job is making sure the world, and brands, actually see them."

Boutique by Design

We choose our athletes carefully and give each one focused attention.

Contract Knowledge

Deal terms reviewed, explained, and negotiated with the athlete's interests in mind.

Athlete-First Mindset

Every decision starts with what's right for the athlete.

Connected & Current

We stay current on NIL, recruiting, and brand opportunities so our approach fits each athlete's goals.

What We Do

What We Handle

Media Kits

Professional profiles and media kits that show brands, coaches, and creative partners what makes an athlete stand out.

Brand Pitch Decks

Custom pitch decks for brand collaborations, modeling opportunities, and other targeted introductions.

Athlete Opportunity Strategy

From NIL and endorsements to recruiting exposure and modeling opportunities, we build a plan around each athlete's goals.

Social Media & Content

Highlight-film edits, short-form content, and social media strategies that build an athlete's audience and visibility with coaches, brands, and fans.

Contract Review & Negotiation

We review proposed partnership terms, support negotiations, and help athletes understand their commitments. When legal advice is needed, we involve qualified counsel.

Partnership Management

We coordinate partnerships from outreach through campaign deliverables, communication, activations, and follow-up.

Our Athletes

Different goals. The same athlete-first commitment.

Women's Basketball · Division I

Logan Nissley

University of Nebraska

Logan Nissley is a Division I women's basketball player at the University of Nebraska, represented by Finish Line Sports Group for NIL brand strategy and partnership development.

Media kit, content strategy, and partnership pitch on file. Available for brand inquiries now.

Partner With Logan Visit Logan's Website

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Small roster. Full commitment.

We don't represent athletes just to grow our roster. We work with people whose mission we believe in, then put our team behind the scenes to help move that mission forward, whether through partnerships, recruiting visibility, or opportunities beyond competition.

Get In Touch

Let's get to work.

For Brand Partners

Partnership Inquiries

We work with a select roster of high-level athletes. Tell us your campaign goals, and our team will coordinate the right partnership behind the scenes.

Start the Conversation

For High-Level Athletes

Athlete Applications

Representation at Finish Line is selective. We choose athletes whose mission and goals we believe in. Tell us what you're building, and our team will review whether we're the right fit.

Apply to Work With Us