Latest Perspectives
From the Finish Line.
Industry analysis, informed opinions, and insights into the business of sports.
Industry Perspective / NIL PolicyPROTECT THE ATHLETE.
PROTECT THE OPPORTUNITY.
PROTECT THE OPPORTUNITY.
Protecting Athletes Should Not Limit Their Opportunities
An in-depth look at agent compensation, transfer eligibility, and protections for women's and Olympic sports.
Read Perspective →Athlete Development / Practical GuideMORE THAN
THE GAME.
THE GAME.
Beyond the Highlight Reel: Building an Athlete's Opportunity Profile
Performance matters. So do the story, materials, relationships, and digital presence that help the right people discover an athlete.
Read Guide →Perspective, not noise.
Follow our industry analysis, founder perspectives, and practical guides on NIL, recruiting, partnerships, and athlete development.